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Camilla Poesio Events
You've probably bought a bouquet of flowers before. If you bought it from a florist rather than a supermarket, you probably paid at least 20 euros for a small bouquet. So why should a bridal bouquet - larger, more finely crafted, often with non-seasonal flowers, tied with great attention to detail and created by hand over many hours - cost less?
Those planning a wedding in Italy often want a very specific atmosphere: romantic, Mediterranean, elegant, and, of course, unforgettable. Floristry plays a central role in this. But what many people don't consider is that the price includes not only the value of the materials, but also a whole package of design, planning, organization, and, above all, responsibility. That's why I often get asked: Why do flowers for a wedding in Italy cost so much?
A professional florist will create a customized concept that suits you, your location, the color theme, and style of your wedding—whether it's a wedding in Tuscany, at a vineyard with olive trees and cypresses, or in a villa with a sea view.
A floral arrangement for a wedding is true craftsmanship. Every bridal bouquet, every table arrangement, every flower column is individually arranged. There are no mass-produced items, no repetitions—everything is unique.
A bridal bouquet often takes over three hours of pure working time to create – not including preparation, delivery, and the final touches on site.
This attention to detail is palpable – and comes at a price.
Those planning a wedding in Italy often have special flower requests: peonies in October, ranunculus in summer, or specific colors.
Many of these flowers are not always available in Italy and have to be imported—often from the Netherlands, South America, or Africa.
The costs for transport, storage, and sensitive logistics increase accordingly—especially for a wedding on a country estate far away from large cities.
Whether it's a wedding in a historic winery in Tuscany or an outdoor ceremony by the lake, many Italian wedding venues are located off the beaten track, in idyllic but difficult-to-reach locations.
For florists, this means long journeys, setting up in hot, humid, or windy conditions, sometimes without access to water or electricity.
The flowers must stay fresh – even under the most difficult conditions.
Flowers are a delicate natural product. From purchasing to refrigeration to final arrangement, many hours of precision and coordination are often required. Florists begin their work in the morning so that every petal is perfect for the wedding ceremony. Time is a crucial factor—and a cost factor.
Florists are not only craftsmen, but also artists and designers. They translate your story, your style, and your personality into floral language.
Flowers are the visual backdrop to your celebration—especially at a wedding in Italy, where nature, light, and architecture blend so strongly with the design.
A creative concept that looks authentic and can be implemented professionally requires time, experience, and a trained eye—values that are reflected in the price.
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If you want a breathtaking wedding arch, a floral wall or hanging installations in a Tuscan courtyard, you have to reckon with high costs - not just because of the flowers, but because of the technical complexity.
Structures have to be sturdily built, transported, assembled on site and secured. It often takes a whole team and many hours of set-up time - and everything has to be perfect on the wedding day.
A wedding is a one-off event. There is no second attempt.
Florists work under enormous time pressure, with a lot of responsibility and no margin for error. Whether it's raining, windy or the schedule changes - the flowers have to be punctual, beautiful and flawless.
This responsibility is - rightly - reflected in the price.
For many couples, a wedding in Tuscany or a stylish wedding at a winery in Italy is a lifelong dream.
It takes more than just beautiful flowers to make this dream a reality: it takes freshness, quality and floral expertise.
Top florists work with the best suppliers - and that has its value.
Floral design is much more than just decoration. It creates atmosphere, adds character, and tells your story. At a wedding in Italy—whether in Florence, at a vineyard in Tuscany, or on the Amalfi Coast—flowers are key to the magic. Investing in quality means investing in memories that will last forever.
As an experienced wedding planner for destination weddings in Italy, I will be happy to help you find the best florists, locations and service providers - so that your big day amidst olive trees, vineyards and a sea of flowers will be unforgettable.
